QUALITY APPAREL DESIGNED FOR FISHING
MADE WITH HIGH QUALITY FABRICS THAT ARE LIGHTWEIGHT AND COMFORTABLE, FOR A DAY SPENT ON THE WATER OR EVERYDAY WEAR
Gene Larew Lures
We manufacture our baits using the finest soft-plastic injection molding equipment in the industry. That's why our baits are so consistent in shape and color, which isn't always the case with many soft baits on the market today.